Item #70448 The Evolutionary Bases of Consumption. Gad Saad.

The Evolutionary Bases of Consumption.

London: Lawrence Erlbaum Associates, 2007. First edition. Hardcover. 23.5 x 15.5 cm. Octavo. xx 339pp. Bound in glossy boards. Fine. Item #70448
ISBN: 0805851496

Sections include: "What is Evolutionary Psychology", "Consumer Research: Domain-General and Proximate-Level Theorizing", "Consumption and Darwinian Modules", "Advertising Content and Media Effects: Mirrors of Human Nature", ":The Darwinian Roots of Cultural Products", "The Darwinian Roots of "Dark-Side" Consumption", "Benefits of Darwinizing Consumer Research"

Price: $125.00

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